“The aim of every typographic work – the delivery of a message in the shortest, most efficient manner.” Jan Tschichold

“We learn by making mistakes. We must be critical of ourselves and have the courage to start all over again after each failure. Only then do we really absorb, really start to know.” Alexey Brodovitch

“Design is not a thing you do. It’s a way of life.” Alan Fletcher

“Design must seduce, shape, and perhaps more importantly, evoke an emotional response.” April Greiman

“No matter what your cultural sophistication or what language you speak, everyone can understand images.” Tibor Kalman