“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” Milton Glaser

"Do the work that feeds your soul, not your ego." Jessica Walsh

“Design is a solution to a problem; art is a question to a problem.” John Maeda

"You cannot understand good design if you do not understand people; design is made for people." Dieter Rams

"Design is thinking made visual." Saul Bass

"The aim of every typographic work - the delivery of a message in the shortest, most efficient manner." Jan Tschichold

"We learn by making mistakes. We must be critical of ourselves and have the courage to start all over again after each failure. Only then do we really absorb, really start to know." Alexey Brodovitch

“Design is not a thing you do. It’s a way of life.” Alan Fletcher

"Design must seduce, shape, and perhaps more importantly, evoke an emotional response." April Greiman

"No matter what your cultural sophistication or what language you speak, everyone can understand images." Tibor Kalman